Free Ebook Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan S. Kennedy
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Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan S. Kennedy
Free Ebook Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan S. Kennedy
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About the Author
THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING®, DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.
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Product details
Hardcover: 184 pages
Publisher: ForbesBooks (November 1, 2018)
Language: English
ISBN-10: 1946633747
ISBN-13: 978-1946633743
Product Dimensions:
6.5 x 0.8 x 9.5 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
140 customer reviews
Amazon Best Sellers Rank:
#13,958 in Books (See Top 100 in Books)
Wow a complete negative approach to writing dedicated to well I guess for lack of a better word"losers". I think the writer could explain this in their words better than I can. This is what I like to refer to in books as the big break down.Page 1. "All business owners, regard regardless of their current level of success or lack of success are stuck-either you are growing or dying".In the sentence above the author takes the low road by assuming that just because your still trying to learn that your somehow stuck. It is also a very poorly constructed sentence because he says your stuck even if your growing."Yet you feel like the proverbial hamster on the wheel. Bla Bla Bla barely "keeping your head above the water"....bla bla bla "You spent serious money on ads that don't work." Do these first page quotes inspire you to run out and get inspired. Here I thought I was a multi millionaire trying to continue my education.On page 117 he sums up his approach to marketing and (I guess) writing books as well. "Don't overeducated - You want to enform and impress, but do not tell everything you know. Tell people what to do but not how to do it Let them take the next step to get the exact how-tos."That is very much the book in a nutshell. Bunch of very general statements. I assume (like the author does) that these 5 star reviews are part of a group of authors that say nice things about each other's works or friends. I would like to make an irresistible offer, return the money I paid for this book and I will remove my review. What a bunch of junk!
I'm currently on a tear of reading marketing books lately and decided to check this one out. I was disappointed that most of the book is the author pontificating on how effective his system works without actually revealing anything about what exactly his system is. When he finally does let us in on his little secret it's just a watered down version of what digital marketers are already preaching and have been for years.
And if you are one of my or my clients' competitors, please don't buy this book.Yes, that's an old, corny, over-used cliché. But here's the thing about clichés...they're based on truths.Here's the thing. I am also an Amazon best-selling author, and for over 40 years I have steadfastly studied and practiced marketing and branding. I've read a few thousand books, listened to hundreds speakers and consultants, and become friends with many of the smartest marketers in the B2B community, including Dan Kennedy.Dan is my #1 go-to guy for continued, practical, and just darn great ideas anybody business person can use. He is probably the smartest marketer in the world today. "Magnetic Marketing" is, IMNSHO, his most important contribution to the art and science of marketing. So, yes, I recommend this book.
I remember my first big Dan Kennedy event in 2006 and being literally blown away. I asked a friend where do I begin, what product should I purchase first? The answer he gave me was direct and clear... Magnetic Marketing. It changed my life. In his new book, Dan covers all the bases and provides "take it to the bank" advice on what it really means to develop a marketing system that continuously and consistently delivers new clients, new patients or new customers for any business. My library is now full of the books and many of the courses offered by No BS Inner Circle.
Years ago, long before many of the leading contemporary marketing gurus advocated 'pull persuasion content marketing' over 'push selling', Dan Kennedy pioneered the idea of Magnetic Marketing. The essence of the Magnetic Marketing idea is that your success comes from creating an attraction force - ie 'the magnet' - that motivates prospects to seeks you out. So rather than chasing prospective customers, Magnetic Marketing practioners entice prospective customers to seek them out. The info product DK developed around this idea has been amongst the most successful in terms of units and $$$ of revenue plus impact on purchasers' business performance. Now, in his latest book, he reveals the essence of this powerful marketing system. If you have not yet gasped the essence this concept, this book may be life-changing. If you are already an experienced Magnetic Marketing practitioner, DK's newest book is a timely refresher and update of one of the most primary marketing concepts.
I heard about Dan Kennedy a few years ago, and listen to a couple of videos of him. But it wasn't until I truly devoure myslef in his content that i've realised how simple and brilliant his approch to sales and marketing is. I'm sorry I didn't done it earlier.This book is the esence of everything i've consumed from Dan and GKIC in the last few years. Do your self a favor and get this book now. You'll thank yourself (and Dan) when you do.
Dan Kennedy always delivers and never fails to tell it as it is when it comes to getting practical yet BIG Real life- Results for small businesses.I've already have a plan mapped out thanks to his content and am looking forward to both implementing my time forward capturing some more of his book material and my small business adventure
This book lays out a system that brings people to you. I loved how it was organized and the insights I got on almost every page.
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